Virtual crash 3 drivers#
This is true for drivers and for pedestrians too. In terms of road safety, French people are particularly disobedient towards road safety rules. With just a billboard, we started a national conversation about crossing on red light. Immediately, they became the protagonists of the advertising campaign which was targeting them directly.
![virtual crash 3 virtual crash 3](https://i.ytimg.com/vi/iZQBFJA_Nss/maxresdefault.jpg)
This one begins with a stunt: taken in an obvious offense of carelessness, pedestrians have experimented the danger of their behavior. The Virtual Crash Billboard is a campaign conceived for the Parisian Road Safety Authority which involves the public in a direct and immediate way. Last but not least, several foreign Safety Road Departments asked us to duplicate the operation.Įxplain why the method of promotion was most relevant to the product or service Only 2 weeks after the campaign launch, we counted 6 million organic views, 250.000 interactions, and 18 million total impressions, but six months later, as far as we are aware of, we count:
Virtual crash 3 tv#
More than 15 TV shows, 100 global news digital platforms and thousands of posts on social networks linked to the campaign appeared. The figures exploded and the Virtual Crash Billboard largely spread worldwide. Rapidly, the campaign started its “organic” world tour. In a few days, the topic of pedestrian and drivers co-existence became an n☁ topic in main French news websites, TV channels, and social networks. More than an amazing number of views of the video and a high engagement level, this Virtual Crash Billboard video really started the conversation. We used the pictures of the frightened faces as posters created under real-life conditions and used the film as an online awareness-raising tool.ĭescribe the success of the promotion with both client and consumer including some quantifiable results Pedestrians could then take a pledge not to cross on red light anymore and contribute their picture to the campaign. QR Codes on the Billboard led to video messages of real crash survivors. The frightened faces of disobedient pedestrians were projected directly onto the billboard and shown alongside the caption: Don’t risk looking death in the face.
![virtual crash 3 virtual crash 3](https://http2.mlstatic.com/paquete-crash-bandicoot-ps3-D_NQ_NP_941287-MCO30107828958_042019-F.jpg)
![virtual crash 3 virtual crash 3](https://media.toyota.co.uk/wp-content/uploads/sites/5/2015/06/THUMS-3.png)
Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tires whenever a pedestrian attempted to cross the road while the Red Man (no crossing sign) was on. A specially designed interactive digital billboard was consecutively displayed near busy pedestrian crossings all over the Paris area. Starting on March 22nd, we held an unprecedented field operation in Paris. The creative idea of this campaign was born: make people experience the fear of getting hit by a car and transform this individuals’ experience into a raised awareness mass campaign targeting the largest number of people. We thought: Why does always an accident has to happen first to make people realize the danger? How can we create a huge mass media impact – without a single actual crash impact? To change behaviors, nothing has more impact than the experience of danger.